Roman Kotlán, Executive Director of Bank Card Association
New technologies influence the behavior of customers and their overall expectations. They change the whole customer journey, including the moment of truth – the payment. Product, service and sales system innovations go hand-in-hand with the uplift of payment infrastructure enabling to service customers faster and in a more efficient way. What are the news and trends in the area of payments? What is new with their implementation? And how can technology uplift the customer experience?
Eva Klánová, Editor-in-chief, Retail News
New digital competition brings brick & mortar stores under a massive pressure. Still, there is no doubt these stores can survive – under one clear condition. They have to justify their survival and offer a unique customer experience. In-store solutions do matter more than ever – shop equipment, lighting systems, overall atmosphere or efficient POS promotion and communication are the key to further success. Even here, the new technologies can play a strong role and enable an import of digital revolution into the traditional brick & mortar shops.
Martina Kirchrathová, General Manager CZ&SK, Ingenico
After years spent with supply chain related topics, ECR Initiative starts to deal more with demand side projects. In this context, ECR gets closer to the key question – how can retailers and manufacturers service better their joint (one!) customer – end consumer. This part of Retail Summit 2017 will therefore cover shopper typology and its implementation for Czech and Slovak conditions and get participants acquainted with ECR projects related to joint demand management. The session will also present new approaches to efficient shop floor organization, using latest technologies, augmented reality included.
David Čermák, CEO, Momentum
Consumer researches typically show that our shoppers prefer freshness and other quality features when purchasing food products. Same sources often signalize that price is less important, respectively does not play the key decision role. Real life situations, as seen in shops, are nevertheless very different. Czechs are European champions when it comes to the share of purchases done within price promotions. What is the logic of this paradox? Who is guilty? Is the situation same with all retailers? Is there a way to narrow the gap between what shoppers say and do? And most of all: can we teach consumers that the quality matters?
Martin Tesař, Partner, Deloitte
Digital technologies are changing everything. Product life cycle gets shorter, managers are flood by data, small and slow improvements are not enough to function like real innovations. Consumers are better and better informed and have changed their expectations – they call for personalized customer experience. New type of competition comes, often from unexpected corners of the market. We see new types of companies, business models are changing under the price pressure. All that impacts on strategic management and makes annual rituals of rolling planning obsolete. How can companies adapt to new digital era? What changes are necessary in internal and external processes? Can partial digital strategy help or do we need a new complex strategy for digital times?
Aneta Zímová, Managing Partner, Blue Events
So far, the relation between traditional stores and e-shops has been presented as a big fight, a game “who-kills-whom”. However, it is more and more clear that real life goes in a different direction – shoppers are not sharply segmented as traditionalists and modernists, they refuse to respect the line between off- and online. Consumers want to use the advantages of all sales and communication channels and they want to shop anywhere, anytime, anyhow they wish. Many retailers already percieved that and stopped defining themselves as an e-shop or brick and mortar store operator. We see a new split – between successful retailers and the rest. How to cope with that new market reality? Is omnichannel retail the only recipe? Or is there still a chance to win with just single channel approach?
Markéta Švedová, Managing Director, Recruit CZ
Is company culture the corner stone of firm´s internal climate or is it just another buzzword of corporate lingo? And does a family company need to focus on company culture? Can we see company culture as a competitive advantage or even the key criterion when choosing a new employer? What is the point of view of customer, business partner and most of all – of an employee?
David Vacl, Commercial Director, Nielsen
New channels are getting essential -omnichannel communication and distribution is the new must. Traditional media like TV, radio or print still play a significant role, nevertheless online media are booming – company/brand websites, social networks, discussion forums or community webs are proving that. The million dollar question is clear: how to meet the demand of consumers for products and services in these new market conditions and how to satisfy their growing need of information.
Martin Dlouhý, Partner, md4
Food producers and retailers are gradually escaping from deadly spiral „lower price – lower quality – lower sales“, and the market gets more and more quality, healthy and tasty choices. When selling them, old stimuli like low price or shiny packaging does not help anymore; originality, freshness or helpfulness and professionalism of the sales staff do matter more and more. At the same time, restaurant business is changing as well, new rationalization measures inspired by modern retail systems are implemented. Retail and horeca are geting closer again, after many years of complete separation. They converge, inspire each other and, in a certain way, enter into direct competition. How is this new development seen by interesting players of this game – innovative retailers, manufacturers or restaurateurs?
Tomáš Krásný, Partner, Blue Strategy
Within last two decades, the Czech market got completely opened to the world and is intensively exposed to the impact of globalization. This is recently often described as a very negative feature – Czech basin is under threat of being flooded by immigrants, foreign capital and dumping imports destroying local businesses. We even hear the call for re-establishment of borders. This is all quite against the logic as the Czech economy is blossoming thanks to its openness and liquidation of frontiers. The panel discussion will thus focus on recapitulation of our gains from openness, especially when it comes to exports, all seen through the eyes of manufacturers and retailers.
Martin Doležel, Commercial Sales Team Leader, Cisco
Internet of Things (or IoT) is a word shouted at us from all corners. Does it have any sense for retail? Is it capable of delivering some business value or solve the operational challenges of our stores, we are not in a position to solve using classical approaches? Is that another buzzword or is it a topic worth dealing with?
This part of Retail Summit 2017 will show real life examples and explain how IoT functions and what elements are needed. We´ll look into readiness of individual technologies, their usability for marketing, merchandising and operations and into ROI. We´ll also discuss the near future and opportunities and challenges it may bring.
Key analyses will be demonstrated “live”, using the technologies installed in the congress centre.
Tomáš Formánek, CEO, Logio
Company life gets more and more complex. Up to 95% of your data might be just “noise”. Some people say that up to 70% of data related to production is not used at all. We are just entering data revolution when the data volumes will boom even faster than so far, ten-folds. Every day we get more data and at the same speed, we lose our ability to understand where we are and where we are heading to. Organizational structures are getting less transparent, they are „virtualized” and „matrixed“. Quite often, they have nothing to do with the real business flow. Typically, companies get atomized into silos with own KPIs („tables“). Silos do not understand each other, sometimes they even fight and interpret the internal and external environment differently. What to do with this corporate Babylon? Let´s return back to basics and introduce a system of one table, shared across the whole company. And unify the interpretation of data included in that table.