Discussion Sessions

Feb 5 – 7, 2018 Clarion Congress Hotel Prague

1630 – 1800 D. WORKSHOPS

  • D1. Loyalty as a Target of Balanced Marketing

    Moderator:

    Tomáš Jindříšek, Managing Partner, Dark Side

    Topics:

    Has loyalty become a forgotten dream of retailers and brands, or on the contrary, is it highly topical even today? Is digitalization a huge killer or vice versa a new opportunity for building a stronger relationship with consumers? What disruptive innovations in the area of loyalty building and balanced marketing are functional today and what will come tomorrow?

    Panellists:

    • Radovan Bryx, POS Product Manager, Global Payments Europe
    • Václav Filip, CRM Manager Dr.Max
    • Manfred Litschka, CEE Sales Director, TCC
    • Josef Machala, Loyalty & Acceptance Manager, Mastercard
    • Stanislav Zrcek, General Manager Retail CR/SR/HU/RO, Diebold-Nixdorf
  • D2. Balanced Logistics as a Key to Profit

    Moderator:

    Martina Kirchrathová, Co-Owner, Carpe Diem

    Topics:

    Balanced logistics, taking into account the interests of all actors in the value chain, is a major theme that will be discussed with the regard to the benefits of the latest technologies. Discussion will also deal with new issues, such as the urban transport congestion. The topics of future green city logistics or fleet management will be logically covered as well.

    Panellists:

    • David Bárta, Founder, City One
    • Charles Butler, Founder Datart, Founder and Owner Homeport
    • Martin Hejl, Managing Director, Thimm Packaging
    • Miroslav Jaššo, CIO, Lidl Slovak Republic
    • Jiří Nehasil, Director of Distribution and member of the Board, Makro Cash & Carry ČR
    • Martin Peleška, Country Director, Toyota Central Europe - Czech

0900 – 1100 E. DISCUSSION SECTIONS

  • E1. From Omnichannel to Seamless Retailing

    Moderator:

    Tomáš Krásný, Managing Partner, Blue Events

    Topics:

    The discussion on who the winner is, whether the brick & mortar store or e-shop, is already dead. The future is in retail business, which allows consumers to shop anywhere, anytime and anyhow. Therefore, both online and offline, via mobile or PC, in a small convenience shop or in a giant shopping centre, just wherever it meets the needs of a shopper at that moment. Words, such as multichannel and omnichannel are already "out", what is "in" now is called Seamless retailing. But what does it actually mean?

    Panellists:

    • Michal Dúbravský, Digital Project Manager, Plzeňský Prazdroj
    • Petr Krayzel, FMCG Strategy Leader, Mall Group
    • Martin Kuruc, Managing Director, Tesco Stores CR a SR
    • Jan Mayer, Founder, Dataweps
    • Zdeněk Nový, CEO, Cool Ticketing
    • Jan Penkala, CEO, Acomware
    • Antonín Štětina, Co-CEO, Feedo
  • E2. Retail Operation 4.0: Store in Digital Age

    Moderator:

    Radek Sazama, Director of Retail Chamber, SOCR ČR

    Topics:

    A brick &mortar store is no longer doomed to be the rival of an e-shop. The current technology development allows to bring digital transformation to traditional stores - the places that according to original forecasts should have been destroyed by internet. This part of the Conference will focus on how the world 4.0 can upgrade the brick & mortar store so that it is fully competitive with e-shop.

    Panellists:

    • Maik Althoff, Global Software and Solution Sales, Honeywell Safety & Productivity Solutions
    • Marek Doležal, Head of Procurement, Penny Market
    • Radek Froulík, Marketing Director, Jednota, spotřební družstvo České Budějovice
    • Libor Hudeček, Chief Logistics and Stores, ZOOT
    • Martin Rösler, Consultant, VKF Renzel
  • E3. Robots Are Here With Us. What Does It Mean for Retail and the Future Role of People?

    Moderator:

    Jan Hejtmánek, Senior Manager, Deloitte

    Topics:

    Robotics is developing in rapid steps, and even in retail segment there are series of real deployment, from which it is possible to learn and take examples. It is therefore the right moment for experts and active users of Robotics to discuss what was successfully automated in retail operations and what leads to success. The discussion will deal with impacts of robots and solutions with elements of artificial intelligence on various human activities, what it all means for the people in retail, and how it will change their workload and demands on their knowledge in future.

    Panellists:

    • Tomáš Čupr, CEO, rohlik.cz
    • Luděk Hadra, Head of Operations Excellence, Česká spořitelna
    • Pavel Milec, Sales Director, O2 Czech Republic
    • Ondřej Vaněk, Founder and CEO, Blindspot Solutions
    • Josef Zeman, Specialist for Linde Product Solutions, Linde Material Handling
    • Presentation of students of Economic University in Prague (Marek Míča, Filip Quant)
  • E4. Franchising: Balance Based on Win-Win Relationships

    Moderator:

    Jaroslav Tamchyna, Director, Czech Institute for Franchising

    Topics:

    Franchising is becoming a hotter topic than ever before – this form of business represents the optimal way of sharing know-how, brand, technology and contacts. It also provides the ideal balance between global and local, and also between the risks and benefits of a stand-alone business. It is simply a golden rule between the certainty of the Corporation and the freedom of independent entrepreneurship.

    Panellists:

    • Pavel Čmelík, Founder, Inexad (T. M. Lewin, Hamleys)
    • Simona Kijonková, Founder and Owner, Zásilkovna
    • Ondřej Krátký, CEO, Liftago
    • Petr Morava, Managing Director, ČEPOS
    • Lukáš Prauss, Development Director, UGO trade
    • Milan Žák, CEO, RE/MAX CR
  • E5. Shopping Centres: How to Be „Fit for Future“?

    Moderator:

    Tomáš Drtina, Managing Director, GfK

    Topics:

    Shopping centres are experiencing a very good period, which is determined by the strong market boom. However, once the demand explosion is logically over – are shopping centres ready for the future? How to cope with the growing digitalization? What other major trends can be expected in this dynamic industry?

    Panellists:

    • Martin Hošek, CEO RETAILTrek, ePurse Solutions
    • Alexander Rafajlovič, Partner, Cushman & Wakefield
    • Jan Růžička, Commercial Director, Galerie Teplice
    • Zuzana Řezníčková, CEO, Luxury Brand Management
    • Karolina Šustrová, Head of Operating Manager Czech Republic & Slovakia, Unibail-Rodamco

1130 – 1330 F. DISCUSSION SECTIONS

  • F1. Quality and/versus Price

    Moderator:

    Zdeněk Skála, Research Director Retail & Shopper, GfK

    Topics:

    The debate on whether the Czech consumers prefer price or quality, has been dragging on for years and (logically) does not lead to anything. Also the definition of what quality actually means, is problematic. There is often a crucial difference between "production" definition of the quality standards and the perception of consumers. What the consumer does truly want? The maximum possible for the least money? Or are they willing to pay extra for a "foreign quality"? And what about the Czech or regional origin?

    Panellists:

    • David Čermák, CEO, Momentum
    • Martin Čermák, Sales Director CR & Romania, Bel Sýry
    • Petr Chmelař, Category Management Director – Food, Globus ČR
    • Pavel Strnad, Sales Director, Palírna u zeleného stromu
    • Peter Szuma, Packaged Food Director, UGO trade
    • Jiří Štorch, Chairman of the Board, Družstvo Eso Market
  • F2. Retail Marketing 4.0: How Will the Next Generation Store Look Like?

    Moderator:

    Tomáš Poucha, Managing Director, Marketing institute

    Topics:

    Constantly we hear that stores of new generation will be equipped with a variety of technologies that recognize the customer and will communicate with him more effectively. They will be full of sensors, cloud technology and artificial intelligence. What is just a wish of marketers, and what customers really want? How, by what and from when can we improve the customer experience in retail, and also online? The panel will look at the issue from the perspective of technologies, their usefulness and benefit, but also from the perspective of the customers, their expectations and wishes.

    Panellists:

    • Jiří Bréda, Facilitator and Visionary, Mise HERo
    • Daniel Jesenský, President of Association, POPAI CE
    • František Mikoška, Sales and Marketing Director, HP Tronic
    • Nikola Pleska, Modern Technologies Expert, Microsoft
    • Karel Ročák, CIO, HP Tronic
    • Jakub Veselský, Co-Founder, Freshlabels
  • F3. Cooperation of Suppliers and Retailers: Focus on Supply Chain Management

    Moderator:

    Elvíra Čermáková, university teacher, University of Economics in Prague

    Topics:

    Cooperation between retailers and suppliers is the eternal theme that has been resounding at Retail Summit and other forums for a long time. May new technology finally bring the hoped-for improvement and support of cooperation? In what areas? And can the current legislative pressure on the better waste management be a good drive for better collaboration in general?

    Panellists:

    • Tomáš Čupr, CEO, rohlik.cz
    • Martin Dlouhý, Partner, md4
    • Miloš Hammer, Consultant, U&Sluno
    • Aleš Kotěra, Partner, MyFood Centre
    • David Piškanin, Member of Supervisory Board, HOPI HOLDING
    • Jiří Ritter, Corporate Sales Director, Nestlé CR
    • Ján Slašťan, Senior Business Developer, EMARK
    • Tomáš Tlučhoř, Data Standards Manager, GS1
  • F4. Personalization vs. Privacy

    Moderator:

    Ondřej Žák, Associate Partner, EY

    Topics:

    One of the retail market key balances is the relationship between the need to personalize the offer and the need to protect the personal data of customers. What will be the impact of the forthcoming tightening rules by the European directive GDPR? Will it mean the end of all efforts to promote better understanding of consumers and to provide higher-quality customer experience? And how to avoid big troubles and draconian fines?

    Panellists:

    • Lenka Hanáčková, Head of Trade Marketing & Customer Intelligence CZ& SK, Makro
    • Petr Komberec, Sales Director Gastro & Impuls CS, Kofola
    • Tomáš Kudělka, Technical Director, Simac Technik ČR
    • Andrea Lišková, Online Marketing Manager, A3 Sport
    • Jan Los, Digital Manager - Mass Market CZ/SK/HU, L'Oréal
    • Jakub Morávek, Attorney, Felix a spol.
    • Nataša Perić, Global Marketing Director, Brand Embassy
  • F5. People as a Key Factor in Successful Retail Business

    Moderator:

    Martin Dokoupil, Partner, Blue Strategy

    Topics:

    New technology is attacking us from all directions, yet it is more and more clear that the future success in retail business still depends mainly on the people. However, how to get, motivate and maintain good quality people in today's highly saturated job market? And most importantly: how to develop, educate and prepare them for the increasingly complex market of tomorrow, where current knowledge and skills will not be enough.

    Panellists:

    • Darina Farkasová, Managing Partner CEE, Farkasova & Partners
    • Zdeněk Juračka, President, AČTO
    • Zdenka Mynářová, Managing Director, EUC Premium
    • Marek Premus, HR Director, Alza.cz
    • Jan Šmída, Managing Partner, Motivate Consulting
    • Dana Zadražilová, Head of the Chair of Retail Business and Commercial Communication, University of Economics in Prague
    • Retailer of the year in the category of Employer in Retail