Chair: Ivana Karhanová, Marketing Director, Adastra
The revolution in brick-and-mortar stores is entering a new phase! Come to listen and see how customer behavior in brick-and-mortar stores can be monitored and measured, and how much sales can realistically increase. Collect hard data about shopper behavior from the physical world and adjust planograms, sales actions or special offers accordingly.
Chair: Jan Patera, Partner, Blue Events
The experienced advise – if possible, to keep an active marketing in the crisis. Thus you will earn more because you will "work" for the future demand. In this program section, we will get from theory to practice and demonstrate specific case studies of successful campaigns that can sell even in times of crisis, but require a new perspective on the client's side.
Chair: Tomáš Drtina, Managing Partner, Incomind
The year 2022 meant a great challenge for pricing and promotions in general. In times of record inflation, the recent methods, including flat discounts, cease to work. What else to offer? What role will the growth of private labels play? How can retailers benefit from targeted discount offers of the card linked marketing?
Chair: Pavel Špryňar, Director, Deloitte Digital
Ideas of transformation as a step change in a company with a carefully prepared plan and impacts on the organization in the form of a long-term program have been lost in recent upheavels. They were replaced by various ways in the form of partial change projects, agile management, gradual changes, reactions. What are the examples of successful journeys and what role does a long-term strategy play?
Chair: Andrea Szymeczek, Consultant, Quant Retail
Why is an integrated solution often preferable to a set of separate tools, even if they offer more functionality in the aggregate? Representatives of LKQ, Notino, Rosa Market and Dr.Max will share their experience with streamlining retail processes on one integrated platform that solves store layouts, planograms, product management, demand planning, price tag printing, store checks, task management and much more.
Chair: Martin Dolejš, Business Development Director CZ/SK, Mastercard
Overheated growth in online sales has been cooled by a steep drop in demand. What's next? How will the launch of online marketplaces shuffle the decks? What other opportunities are opening up for e-commerce in Central Europe and what innovations to expect? What happens if you significantly reduce your e-shop offer? And what are the trends and future in online payments?
Chair: Tereza Ordóñez, Project Manager, Blue Events
Our production has been affected by economic and energy crisis. The way out is not only in cost-saving measures and smart work with data, but also in new forms of cooperation implemented around innovative projects. The discussion will offer inspiration for greater resilience in uncertain times.
Chair: Pavla Cihlářová, CEO, GS1
Customers are increasingly interested not only in the impact of food products on their health, but also in the origin and conditions under which the food is grown. How do manufacturers and retailers respond to these trends? What is the potential for innovation in food production? How are e.g. plant-based food products received? And how to simplify the path of local producers to the shelves?