Eve of the Event
Registration of participants
SPECIALIZED WORKSHOP - THE BEST OF CZECH PROMOTION SUMMIT
How to make marketing so it really works? How does concentration affect the efficiency of the advertisement? How to evaluate the strength of the brand quickly and precisely? What is needed to set up a good strategy or to open a new subsidiary? How to sell more products to more people for higher price and more times?
Answers on these and many more questions based on many years of experience and new trends will be presented by experts from Czech Promotion agency: Martin Kučera, Jakub Hořák, Tomáš Chmelíček, Ota Nussberger, Ondřej Bystroň and Michal Novák. Prepare yourselves that they will change your view of marketing too. Coach Marian Jelínek will help you to get the motivation so you can reflect this change in your work.
Get – together: Space for networking of participants
CEO Dinner (for invited guests only)
First day of Retail Summit
Registration of participants
A. ASSUMPTIONS FOR A MEANINGFUL FUTURE
Chair: Martin Veselovský, Moderator, DVTV
Meaningful future: a pleasing slogan or the path to success?
Tomáš Prouza, President, The Czech Confederation of Commerce and Tourism, Vice President, EuroCommerce
KEYNOTE: Framing the future
Viktor Mayer-Schönberger, Professor of Oxford, Author of the bestseller „Framers“
Sustainable future
Raúl García-Rodríguez, Director, Risk Advisory department, Deloitte
Let's buy a healthier and better world
Hana Říhová, Commercial Director Advanced Solutions CEE, GfK
Introduction and chair:
Tomáš Prouza, President, The Czech Confederation of Commerce and Tourism, Vice President, EuroCommerce
Panelists:
Dariusz Tomasz Bator, CEO, BILLA ČR
Dragos Ionut Constantinescu, General Director, Plzeňský Prazdroj
Michiel Kernkamp, CEO, Nestlé CEE
Coffee / tea break
B. CHALLENGES AND OPPORTUNITIES FOR THE RETAIL AND ITS SUPPLIERS
Chair: Martin Veselovský, Moderator, DVTV
On the way to sustainable assortment
Michal Farník, Managing Director responsible for Purchasing, Lidl CR
Evolution in supply chain
Tomáš Hladík, Senior Consultant, Logio
Pavel Todt, Operations Director, Rohlik.cz
Why be interested in molecular hydrogen
Aleš Valenta, Marketing & PR Director, H2 Global Group
Michal Botek, Palacký University Olomouc
From data to business benefits: how understanding your carbon footprint can unlock business value
Amanda Löfgren and Sara Albihn, Business Development, Doconomy
Can you grow based on increasing the human touch?
Vojtěch Prokeš, Research Director, Behavio Labs
Introduction to the Mastercard Retailer of the Year 2021 in the category „Humanity in retail“
Michal Čarný, Managing Director for Czech Republic and Slovakia, Mastercard
Presentation show of 3 projects nominated by expert jury for this award
Participants will vote on the winner of the category
Presentation of the three finalists:
Pavel Březina, Chairman of the Board, COOP Group
Adam Durčák, CEO, Růžový slon
Lukáš Havlásek, Director Web & Innovations, Notino
Business lunch
C. BEST PRACTICES
Chair: Jan Patera, Partner, Blue Events
Pan Hrášek: Opportunities in plant-based alternatives segment
Martin Jahoda, General Director, EMCO
How to bring customers back to store and engage them with data & contents
Enrico Bazzi, COO, Jakala
Pleasant experience and good orientation at the store – why is it worth of?
Luboš Korbelář, Group Commercial Director, Dr. Max
The near future not just in e-commerce
Petr Bena, Vice Chairman of the Board, Alza
The (R)evolution of Customer Loyalty
Nino Bergfeld, Director, Retail Advisory, Salesforce
Coffee / tea break
D. PARALLEL PROGRAM SESSIONS
Choose the program section that suits you the best (just one parallel section per person).
Gala evening
SPECIAL GUEST: FRAGILE (SK)Awards Mastercard Retailer of the Year 2021 and O2 Digital Retailer 2021 Ceremony
The evening program is guided by
Simona Babčáková,Actress & Moderator
Second day of Retail Summit
Registration of participants
E. PARALLEL PROGRAM SESSIONS
Choose the program section that suits you the best (just one parallel section per person).
E1. RESILIENT SUPPLY CHAIN – A NEW PARADIGM OF RETAIL
Chair: Patricia Jakešová, CEO LLC Sluno Ukraine, U & SLUNO
Partner:
Více informací
E2. CONNECTING THE ONLINE AND OFFLINE WORLD – USE WITHIN SALES AND MARKETING
Chair: Bronislav Kvasnička, CEO, Wunderman Thompson Prague
Partner:
Více informací
E3. MEANINGFUL BUSINESS: PURPOSE AS A KEY TO HIGHER PRODUCTIVITY AND PROFITABILITY
Chair: David Antoš, Principal, BCG
Partner:
Více informací
Coffee / tea break
F. PARALLEL PROGRAM SESSIONS
Choose the program section that suits you the best (just one parallel section per person).
F1. HOW TO INCREASE THE ATTRACTIVENESS OF A BRICK-AND-MORTAR STORE
Chair: Romana Duníková, Customer Success Leader a Jakub Špika, Commercial Director, NielsenIQ
Partner:
Více informací
F2. MEANINGFUL SUSTAINABILITY FOR RETAIL AND PRODUCTION
Chair: Anna Bezděková, CFO, Deloitte Central Europe
Partner:
Více informací
F3. CUSTOMER EXPERIENCE IN NON-FOOD WORLD
Chair: Matěj Kapošváry, COO, Shopsys
Partner:
Více informací