How to make marketing so it really works? How does concentration affect the efficiency of the advertisement? How to evaluate the strength of the brand quickly and precisely? What is needed to set up a good strategy or to open a new subsidiary? How to sell more products to more people for higher price and more times?
Answers on these and many more questions based on many years of experience and new trends will be presented by experts from Czech Promotion agency: Martin Kučera, Jakub Hořák, Tomáš Chmelíček, Ota Nussberger, Ondřej Bystroň and Michal Novák. Prepare yourselves that they will change your view of marketing too. Coach Marian Jelínek will help you to get the motivation so you can reflect this change in your work.
Introduction and chair:
Technologies enabled us to accelerate retail and make it more efficient. However, the human aspect should not disappear from it. In contrast to a human being, technologies do not have any opinion. What role does a human have in the era of big data and artificial intelligence? We have a „superpower“ to imagine the world that does not exist yet but we do not use it much.
Computers make conclusions from the past. Unlike them, we can put ideas into new frames and look at them from different perspective. Classical retail has one unexpected advantage: it knows that it must change and provide what online cannot – experience and social interaction. Therefore, new perspectives and solutions do open. Some of them will be shown at Retail Summit 2022.
“We can imagine the future of business and make it happen as we work together in this world of new retail,“ Viktor Mayer-Schönberger, keynote speaker of Retail Summit 2022 claims. This Oxford professor published 13 books. In his most recent bestseller „Framers“, he deals with the topic of how can people improve their decision making in the era of algorithms.
Let´s search for balance between humanity, sustainability and efficiency at Retail Summit 2022.
In 2021 there were almost a thousand attendees and fifty commercial partners. Use the opportunity and get involved!
I want to register with the best price
Do you still deal separately with planograms, management of price tags, automatic orders, category management or communication with stores? Today, you can combine all retail management into a functional ecosystem and gain an attractive competitive advantage. Examples of successful Czech and Slovak retailers show how they can operate within one software system and what it brings.
