Program of Retail Summit 2022

April 4–6, 2022 Prague Congress Centre
Monday - 4. April 2022

Eve of the Event

1400 - 2000

Registration of participants

1500 - 1800


How to make marketing so it really works? How does concentration affect the efficiency of the advertisement? How to evaluate the strength of the brand quickly and precisely? What is needed to set up a good strategy or to open a new subsidiary? How to sell more products to more people for higher price and more times?

Answers on these and many more questions based on many years of experience and new trends will be presented by experts from Czech Promotion agency: Martin Kučera, Jakub Hořák, Tomáš Chmelíček, Ota Nussberger, Ondřej Bystroň and Michal Novák. Prepare yourselves that they will change your view of marketing too. Coach Marian Jelínek will help you to get the motivation so you can reflect this change in your work.

1700 - 2100

Get – together: Space for networking of participants


CEO Dinner (for invited guests only)

Tuesday - 5. April 2022

First day of Retail Summit

0800 - 0900

Registration of participants

0900 - 1100


Chair: Martin Veselovský, Moderator, DVTV

Meaningful future: a pleasing slogan or the path to success?

Tomáš Prouza, President, The Czech Confederation of Commerce and Tourism, Vice President, EuroCommerce

KEYNOTE: Framing the future

Viktor Mayer-Schönberger, Professor of Oxford, Author of the bestseller „Framers“

Sustainable future

Raúl García-Rodríguez, Director, Risk Advisory department, Deloitte

Let's buy a healthier and better world

Hana Říhová, Commercial Director Advanced Solutions CEE, GfK

Responsible consumption: Discussion panel on new trends in food manufacture and food retail

Introduction and chair:

Tomáš Prouza, President, The Czech Confederation of Commerce and Tourism, Vice President, EuroCommerce


Dariusz Tomasz Bator, CEO, BILLA ČR

Dragos Ionut Constantinescu, General Director, Plzeňský Prazdroj

Michiel Kernkamp, CEO, Nestlé CEE

1100 - 1130

Coffee / tea break

1130 - 1330


Chair: Martin Veselovský, Moderator, DVTV

On the way to sustainable assortment

Michal Farník, Managing Director responsible for Purchasing, Lidl CR

Evolution in supply chain

Tomáš Hladík, Senior Consultant, Logio

Pavel Todt, Operations Director,

Why be interested in molecular hydrogen

Aleš Valenta, Marketing & PR Director, H2 Global Group

Michal Botek, Palacký University Olomouc

From data to business benefits: how understanding your carbon footprint can unlock business value

Amanda Löfgren and Sara Albihn, Business Development, Doconomy

Can you grow based on increasing the human touch?

Vojtěch Prokeš, Research Director, Behavio Labs

Introduction to the Mastercard Retailer of the Year 2021 in the category „Humanity in retail“

Michal Čarný, Managing Director for Czech Republic and Slovakia, Mastercard

Presentation show of 3 projects nominated by expert jury for this award

Participants will vote on the winner of the category

Presentation of the three finalists:

Pavel Březina, Chairman of the Board, COOP Group

Adam Durčák, CEO, Růžový slon

Lukáš Havlásek, Director Web & Innovations, Notino

1330 - 1430

Business lunch

1430 - 1600


Chair: Jan Patera, Partner, Blue Events

Pan Hrášek: Opportunities in plant-based alternatives segment

Martin Jahoda, General Director, EMCO

How to bring customers back to store and engage them with data & contents

Enrico Bazzi, COO, Jakala

Pleasant experience and good orientation at the store – why is it worth of?

Luboš Korbelář, Group Commercial Director, Dr. Max

The near future not just in e-commerce

Petr Bena, Vice Chairman of the Board, Alza

The (R)evolution of Customer Loyalty

Nino Bergfeld, Director, Retail Advisory, Salesforce

1600 - 1630

Coffee / tea break

1930 - 2300

Gala evening

SPECIAL GUEST: FRAGILE (SK)Awards Mastercard Retailer of the Year 2021 and O2 Digital Retailer 2021 Ceremony

The evening program is guided by

Simona Babčáková,Actress & Moderator