Program of Retail Summit 2022

April 4–6, 2022 Prague Congress Centre
MONDAY 4TH APRIL 2022

Eve of the Event

1400 – 2000

Registration of participants

1500 – 1800

SPECIALIZED WORKSHOP - THE BEST OF CZECH PROMOTION SUMMIT


How to make marketing so it really works? How does concentration affect the efficiency of the advertisement? How to evaluate the strength of the brand quickly and precisely? What is needed to set up a good strategy or to open a new subsidiary? How to sell more products to more people for higher price and more times?

Answers on these and many more questions based on many years of experience and new trends will be presented by experts from Czech Promotion agency: Martin Kučera, Jakub Hořák, Tomáš Chmelíček, Ota Nussberger, Ondřej Bystroň and Michal Novák. Prepare yourselves that they will change your view of marketing too. Coach Marian Jelínek will help you to get the motivation so you can reflect this change in your work.

1700 – 2100

Get – together: Space for networking of participants

1900

CEO Dinner (for invited guests only)

TUESDAY 5TH APRIL 2022

First day of RETAIL SUMMIT

0800 – 0900

Registration of participants

0900 – 1100

A. ASSUMPTIONS FOR A MEANINGFUL FUTURE

Chair: Martin Veselovský, Moderator, DVTV
Meaningful future: Duty or opportunity
Tomáš Prouza, President, The Czech Confederation of Commerce and Tourism, Vice President, EuroCommerce
KEYNOTE: Framing the future
Viktor Mayer-Schönberger, Professor of Oxford, Author of the bestseller „Framers“
Sustainable future
Raúl García-Rodríguez, Director, Risk Advisory department, Deloitte
Let's buy a healthier and better world
Hana Říhová, Commercial Director Advanced Solutions CEE, GfK

Responsible consumption: Discussion panel on new trends in food manufacture and food retail

Introduction and chair:


1100 – 1130

Coffee / tea break

1130 – 1330

B. CHALLENGES AND OPPORTUNITIES FOR THE RETAIL AND ITS SUPPLIERS

Chair: Martin Veselovský, Moderator, DVTV
On the way to sustainable assortment
Michal Farník, Managing Director responsible for Purchasing, Lidl CR
Evolution in supply chain
Tomáš Hladík, Senior Consultant, Logio Pavel Todt, Operations Director, Rohlik.cz
Why be interested in molecular hydrogen
Aleš Valenta, Marketing & PR Director, H2 Global Group Michal Botek, Palacký University Olomouc
From data to business benefits: how understanding your carbon footprint can unlock business value
Amanda Löfgren and Sara Albihn, Business Development, Doconomy
Can you grow based on increasing the human touch?
Vojtěch Prokeš, Research Director, Behavio Labs

Miroslav Lukeš, generální ředitel pro Českou republiku, Rakousko a Slovensko, Mastercard Europe
Introduction to the Mastercard Retailer of the Year 2021 in the category „Humanity in retail“
Michal Čarný, Managing Director for Czech Republic and Slovakia, Mastercard

Presentation show of 3 projects nominated by expert jury for this award


Participants will vote on the winner of the categoryImage conclusion


Presentation of the three finalists:

Pavel Březina, Chairman of the Board, COOP Group
Adam Durčák, CEO, Růžový slon
Lukáš Havlásek, Director Web & Innovations, Notino

1330 – 1430

Business lunch

1430 – 1600

C. BEST PRACTICES

Chair: Jan Patera, Partner, Blue Events
Pan Hrášek: Opportunities in plant-based alternatives segment
Martin Jahoda, General Director, EMCO
How to bring customers back to store and engage them with data & contents
Enrico Bazzi, COO, Jakala
Pleasant experience and good orientation at the store – why is it worth of?
Luboš Korbelář, Group Commercial Director, Dr. Max
The near future not just in e-commerce
Petr Bena, Vice Chairman of the Board, Alza
The (R)evolution of Customer Loyalty
Nino Bergfeld, Director Retail Advisory, Salesforce

1600 – 1630

Coffee / tea break

1930 – 2300

Gala evening

SPECIAL GUEST: FRAGILE (SK) Awards Mastercard Retailer of the Year 2021 and O2 Digital Retailer 2021 Ceremony

The evening program is guided by

Simona Babčáková, Actress & Moderator