Stanislav Zrcek, General Manager Retail Central and Eastern Europe, Diebold Nixdorf
New technologies cannot save our business by themselves, but they can help us to create a qualitatively better customer experience in a great deal of opportunities. They allow to understand the customer significantly better. Not only in e-commerce, but also in a brick & mortar store. What are the new possibilities of technologies and what is the return on the relevant investment? It will be explained in the discussion of solution providers and retailers.
Elvíra Čermáková, Central Europe Demand Manager, Mars
Logistics is absolutely crucial for the customer experience. It's not just the legendary 'last mile' - the moment of the delivery to the consumer in optimal timing. Nowadays, it can all start with reshaping of a product, store or warehouse in the virtual reality. The efficiently organized supply chain requires a new approach in a number of directions — from changes in the production, modern storage, green & lean fleet management up to the activities of the forwarding and mailing services. In this part of the program, you can also expect a very interesting discussion.
Tomáš Krásný, Managing Partner, Blue Events
The panel discussion on the key topic how to achieve the overall growth of the category. Is it possible without drastic promotions? How to work with the customer enjoyment as a tool for enhancing the value of products and categories. How to learn from the successes of other distribution channels, namely from the gastronomy? The discussion will involve representatives of major brands, successful retailers and experts.
Patricia Jakešová, Senior Business Consultant, U&Sluno
Brick & mortar stores are under a harsh attack by the e-commerce. It is clear that they can survive only if they offer a high quality shopping experience to customers. This cannot be achieved without the perfect knowledge of what customers want and desire. The modern technology and related new approaches to the personalized offer change the stores into the ambience that does not need to worry about the competition from e-shops. It's not a science fiction, as we will hear from retailers and their selected suppliers of new solutions.
Radek Sazama, Director of the Chamber of Retail Chains, SOCR ČR
The customer experience can be created far more effectively and at a higher quality, if retailers work hand in hand with suppliers. It turns out that the path ahead does not lead over disputes about who has bigger ... (market power). Examples of more and more systematic cooperation lead to the better handling the final customer /consumer and create an adequate value for all participants in the distribution chain, from field to fork. Retailers and their suppliers will debate about a variety of evident examples.
Markéta Švedová, Managing Director, Recruit CZ
Customer Experience cannot be created without the committed people "on the other side of the counter." Can we prepare such experiences for our employees in retail that they could pass them on customers? What is the viewpoint of retail practitioners watching back their years in retailing? How to cope with the rapid development of retail without detriment to health? Representatives of retail and experts will showcase examples from their own practice.
Zuzana Hodková, Editor, Seznam TV
The e-commerce is undergoing stormy changes –it is not just about the double-digit growth of sales and the rapid market concentration but also about the total change of strategy. Those who intend to survive are aware that the success is not guaranteed by a great e-shop with optimal UX parameters. Winners are those who understand that the overall customer experience has also strong "non-digital" elements. What are the best Internet players doing in this point? Is it possible to outsource some essential activities, such as the delivery of goods to consumers? Can an e-shop prosper without its own physical store outlets?
Lucie Mádlová, Founder and Executive Director, Association of Social Responsibility
More and more customers are interested in the ecological and social impact of the products and services they consume. The same is true for a number of employees who do not want to work for companies that act up aggressively or short-sighted. Sustainability is not only a fashion environmental fad, but the trend, which must be understood in a bigger detail and discussed in the context. Many retailers, manufacturers and solution providers are convinced about the benefits of this attitude, and they will bring specific examples to convince you as well.
Jan Patera, Consultant, Blue Events
The key question of the current marketing is how to communicate and sell consistently in the "multichannel" environment where customers want the same quality experience at all touch points, off-line as well as on-line. How are retailers and successful brands coping with this challenge? In this program part we will present the new marketing approaches and get familiar with already functioning innovative solutions.
Monika Černíková, Project Leader, The Boston Consulting Group
Private brands make up a significant part of a retailer’s offer. However, their potential often remains unfulfilled. How to develop private brand products based truly on customer needs, which compete credibly with established brands and give customers a compelling motivation to shop repeatedly with the retailer? Leading manufacturers, retailers and international experts will be sharing their views on the strategies of highly successful private brands from around the world.
Senta Čermáková, Innovation Director, Deloitte ČR
There is no escape. The work with data, analyses of customers´ emotions, flexible response, linked real planning – all that moves decision making time. The panel discussion will focus on the digital transformation using specific examples of selected retailers. We will debate how the digitalization can help them in the relation to customers or even inside the company.
Martina Kirchrathová, Consultant, Blue Events
The smart home represents one of the most important new mega-categories of the non-food retail with a large growth potential. Goods and services used to create and operate a new type of home, corresponding to the digital age, are among the most interesting items from development opportunities. How to deal with this chance from the viewpoint of major brands, retailers and service providers?
Lukáš Vynikal, Member of Advisory Board, IdeaSense
A new surprising program format that will help you find an effective way for your innovation activities. Have you ever seen a moderator in a bathrobe at any other conference? Do you believe that the customer has super ideas and you need just listen to them? Do you want to play or even win something? Then this section is for you!