Parallel program sessions

Feb 4 – 6, 2019 Clarion Congress Hotel Prague

TUESDAY 5TH FEB 2019

1630 – 1800 D. PARALLEL PROGRAM SESSIONS

  • D1. THE TECHNOLOGY AS AN ENABLER OF CUSTOMER EXPERIENCE

    Chair:

    Stanislav Zrcek, General Manager Retail Central and Eastern Europe, Diebold Nixdorf

    Topics:

    New technologies cannot save our business by themselves, but they can help us to create a qualitatively better customer experience in a great deal of opportunities. They allow to understand the customer significantly better. Not only in e-commerce, but also in a brick & mortar store. What are the new possibilities of technologies and what is the return on the relevant investment? It will be explained in the discussion of solution providers and retailers.

    Panellists:

    • Jan Čapský, COO, Shell Czech Republic & Slovakia
    • Milan Havlíček, Sales Director, Yieldigo
    • Zdeněk Morávek, CMO, Sportisimo
    • Lukáš Němčík, Head of Marketing & Development, COOP Group
    • Marian Šramko, Sales Director, Zebra Technologies
    • Karolina Šustrová, Head of Operating Management Czech Republic & Slovakia, Unibail–Rodamco–Westfield
    • Richard Walitza, Vicepresident Mobile Payments & Innovations, Mastercard
  • D2. THE PERFECT LOGISTICS AS A PREREQUISITE FOR A SATISFIED CUSTOMER

    Chair:

    Elvíra Čermáková, Central Europe Demand Manager, Mars

    Topics:

    Logistics is absolutely crucial for the customer experience. It's not just the legendary 'last mile' - the moment of the delivery to the consumer in optimal timing. Nowadays, it can all start with reshaping of a product, store or warehouse in the virtual reality. The efficiently organized supply chain requires a new approach in a number of directions — from changes in the production, modern storage, green & lean fleet management up to the activities of the forwarding and mailing services. In this part of the program, you can also expect a very interesting discussion.

    Panellists:

    • Dalimil Čech, Managing Director, PetCenter
    • Daniel Kubizňák, Head of Leasing Czech Republic, P3 Logistic Parks
    • Jan Neuvirt, Logistics & Operations Manager, Footshop
    • Martin Petrovický, Co-founder, Virtuplex
    • Jan Rozlivka, CEO and Founder, Mail Step
  • D3. INCREASING THE CATEGORY VALUE THROUGH CX

    Chair:

    Tomáš Krásný, Managing Partner, Blue Events

    Topics:

    The panel discussion on the key topic how to achieve the overall growth of the category. Is it possible without drastic promotions? How to work with the customer enjoyment as a tool for enhancing the value of products and categories. How to learn from the successes of other distribution channels, namely from the gastronomy? The discussion will involve representatives of major brands, successful retailers and experts.

    Panellists:

    • Marek Doležal, Purchasing Director, Penny Market
    • Romana Duníková, Commercial Director CZ &SK, Nielsen
    • Radek Froulík, Marketing Director, Jednota - Consumer cooperative České Budějovice
    • Jiří Klabzuba, Sales Director - Off Trade, Plzeňský Prazdroj
    • Martin Minář, Sales Director, Kofola ČeskoSlovensko
    • Martin Všetečka, Food & FMCG Purchasing Director, MAKRO Cash & Carry ČR

WEDNESDAY 6TH FEB 2019

0900 – 1100 E. PARALLEL PROGRAM SESSIONS

  • E1. IN-STORE EXPERIENCE 4.0

    Chair:

    Patricia Jakešová, Senior Business Consultant, U&Sluno

    Topics:

    Brick & mortar stores are under a harsh attack by the e-commerce. It is clear that they can survive only if they offer a high quality shopping experience to customers. This cannot be achieved without the perfect knowledge of what customers want and desire. The modern technology and related new approaches to the personalized offer change the stores into the ambience that does not need to worry about the competition from e-shops. It's not a science fiction, as we will hear from retailers and their selected suppliers of new solutions.

    Panellists:

    • Karel Bárek, General Manager, Hervis sport a móda
    • Lenka Hanáčková, Head of Trade Marketing & Customer Intelligence CZ& SK, Makro
    • Roman Málek, Sales Director, NOVÁK maso – uzeniny
    • Simon Palupčík, Division Manager, Bureau Veritas
    • Peter Varmuža, CEO, Yeme
    • Lenka Vašutová, Trade Marketing Manager, Nestlé Purina Europe
    • Marek Vondřich, CIO, Lidl Česká republika
  • E2. CX AS A RESULT OF RETAIL/SUPPLIERS COLLABORATION

    Chair:

    Radek Sazama, Director of the Chamber of Retail Chains, SOCR ČR

    Topics:

    The customer experience can be created far more effectively and at a higher quality, if retailers work hand in hand with suppliers. It turns out that the path ahead does not lead over disputes about who has bigger ... (market power). Examples of more and more systematic cooperation lead to the better handling the final customer /consumer and create an adequate value for all participants in the distribution chain, from field to fork. Retailers and their suppliers will debate about a variety of evident examples.

    Panellists:

    • Petr Borkovec, Owner, Sklizeno
    • Johana Březinová, Supply Chain Manager CZ/SK, Weleda
    • Patrik Dojčinovič, Executive Director, Tesco Stores Czech Republic
    • Petr Kavánek, CEO, ExTech
    • Anna Linhartová, Head of Category Management and Purchase Fresh Food, BILLA ČR
    • Karel Pilčík, Owner MP Krásno and Chairman ČSZM
    • Tomáš Tlučhoř, Data Services Director, GS1 Czech Republic
    • Ondřej Žák, Associate Partner, EY
  • E3. EMPLOYEE EXPERIENCE - The viewpoint of retail managers

    Chair:

    Markéta Švedová, Managing Director, Recruit CZ

    Topics:

    Customer Experience cannot be created without the committed people "on the other side of the counter." Can we prepare such experiences for our employees in retail that they could pass them on customers? What is the viewpoint of retail practitioners watching back their years in retailing? How to cope with the rapid development of retail without detriment to health? Representatives of retail and experts will showcase examples from their own practice.

    Panellists:

    • Bohumil Bartůněk, Sales Director, Kostelecké uzeniny
    • Lenka Fabová, Business Unit Manager of Retail, Hospitality and Office Professionals Division, Hays
    • Markéta Pavelková, Director Human Resources CZ&SK, Makro C&C ČR
    • Hana Samešová, Purchasing Director, JIP východočeská
    • Věra Slaninová, Chief Sales & Marketing Officer, EUC Premium
    • Pavel Šercl, CEO, Intersnack
    • Irena Vlčková, Director, SOCR ČR
  • E4. E-SHOP ON THE JOURNEY FROM UX TO CX

    Chair:

    Zuzana Hodková, Editor, Seznam TV

    Topics:

    The e-commerce is undergoing stormy changes –it is not just about the double-digit growth of sales and the rapid market concentration but also about the total change of strategy. Those who intend to survive are aware that the success is not guaranteed by a great e-shop with optimal UX parameters. Winners are those who understand that the overall customer experience has also strong "non-digital" elements. What are the best Internet players doing in this point? Is it possible to outsource some essential activities, such as the delivery of goods to consumers? Can an e-shop prosper without its own physical store outlets?

    Panellists:

    • Filip Černý, Marketing Director, Kytary.cz
    • Lukáš Havlásek, CEO, Shopsys
    • Petr Kaczor, Regional Sales Manager, THIMM Obaly
    • Kristýna Křížová, Founder and CEO, Agátin svět
    • Olin Novák, Chief Commercial & Marketing Officer, rohlík.cz
    • Luděk Slouka, Director Product Development and Innovations CEE, Mastercard
    • Milan Šmíd, Manager Zboží.cz, Seznam.cz
    • Student presentation – University of Economics: Simona Galiová, Tereza Lukůvková, Lucie Škopková (the best semestral work focused on Innovation of a specific e-shop in terms of millenial CX)
  • E5. SUSTAINABILITY AND CX

    Chair:

    Lucie Mádlová, Founder and Executive Director, Association of Social Responsibility

    Topics:

    More and more customers are interested in the ecological and social impact of the products and services they consume. The same is true for a number of employees who do not want to work for companies that act up aggressively or short-sighted. Sustainability is not only a fashion environmental fad, but the trend, which must be understood in a bigger detail and discussed in the context. Many retailers, manufacturers and solution providers are convinced about the benefits of this attitude, and they will bring specific examples to convince you as well.

    Panellists:

    • Martin Dokoupil, Partner, Tierra Verde
    • Věra Doušová, Board Member of the Czech Federation of Food Banks, Chairwoman of Food Bank Prague and Central Bohemia
    • John Fonteijn, Head Global Asset Protection, Ahold Delhaize
    • Juan José Freijo, Global Head of Sustainability, CHEP, The Brambles Company
    • Anežka Kováliková, Main Sustainability Ambassador, METRO Cash & Carry SK
    • Ildikó Mikházi, Corporate Communication Director, L'Oréal CEE

1130 – 1330 F. PARALLEL PROGRAM SESSIONS

  • F1. CUSTOMER COMMUNICATION IN OMNICHANNEL ENVIRONMENT

    Chair:

    Jan Patera, Consultant, Blue Events

    Topics:

    The key question of the current marketing is how to communicate and sell consistently in the "multichannel" environment where customers want the same quality experience at all touch points, off-line as well as on-line. How are retailers and successful brands coping with this challenge? In this program part we will present the new marketing approaches and get familiar with already functioning innovative solutions.

    Panellists:

    • Tomáš Drtina, Managing Director, GfK
    • Tino Hrnčiar, Co-owner, Life is Porno
    • Hana Hutlová, Marketing Director, Vivantis
    • Jan Klígl, Chairman of the Board, Novum Global
    • Miroslav Král, Managing Partner, MarketUP
    • Jakub Michalovský, E-commerce Consulting Team Leader, ACOMWARE
    • Petr Studnička, CEO, Conectart
    • Lenka Vaněk, Marketing Consultant, ex CMO
  • F2. SUCCESSFUL PRIVATE BRANDS AS THE KEY TO UNLOCKING CUSTOMER LOYALTY

    Chair:

    Monika Černíková, Project Leader, The Boston Consulting Group

    Topics:

    Private brands make up a significant part of a retailer’s offer. However, their potential often remains unfulfilled. How to develop private brand products based truly on customer needs, which compete credibly with established brands and give customers a compelling motivation to shop repeatedly with the retailer? Leading manufacturers, retailers and international experts will be sharing their views on the strategies of highly successful private brands from around the world.

    Panellists:

    • James Brindley, Principal, The Boston Consulting Group
    • Ladislav Csengeri, Consumer Panel Services Director Czech & Slovakia, GfK
    • Zdeněk Jahoda, CEO, Emco
    • Rastislav Král, Retail Sales Director, Kofola ČeskoSlovensko
    • Josef Plesník, General Manager, COOP Centrum
    • Jan Teplý, Sales and Marketing Director, Madeta
  • F3. DIGITAL RETAIL TRANSFORMATION

    Chair:

    Senta Čermáková, Innovation Director, Deloitte ČR

    Topics:

    There is no escape. The work with data, analyses of customers´ emotions, flexible response, linked real planning – all that moves decision making time. The panel discussion will focus on the digital transformation using specific examples of selected retailers. We will debate how the digitalization can help them in the relation to customers or even inside the company.

    Panellists:

    • Petr Bena, Sales & Purchasing Director, Alza.cz
    • Ondřej Dědina, CEO, MIBCON
    • Peter Irikovský, CEO, Exponea
    • Petr Kasa, CEO, Pilulka.cz
    • Antonín Štětina, CEO, Feedo
    • David Vejtruba, Marketing Director, Solvent ČR (Teta Drogerie)
  • F4. SMART HOME

    Chair:

    Martina Kirchrathová, Consultant, Blue Events

    Topics:

    The smart home represents one of the most important new mega-categories of the non-food retail with a large growth potential. Goods and services used to create and operate a new type of home, corresponding to the digital age, are among the most interesting items from development opportunities. How to deal with this chance from the viewpoint of major brands, retailers and service providers?

    Panellists:

    • David Bárta, Founder, CityOne
    • Michal Ježek, Head of Product Management, Jablotron
    • Hana Kořínková, Head of B2C Solutions and Innovations, E.ON Energie
    • Tomáš Pilský, Segment Director IT&CE, MallGroup
    • Jan Průcha, Founder, Insight Home
  • F5. BRINGING CUSTOMER BACK TO THE GAME (Ideation Workshop)

    Chair:

    Lukáš Vynikal, Member of Advisory Board, IdeaSense

    Topics:

    A new surprising program format that will help you find an effective way for your innovation activities. Have you ever seen a moderator in a bathrobe at any other conference? Do you believe that the customer has super ideas and you need just listen to them? Do you want to play or even win something? Then this section is for you!

    Panellists:

    • All participants of the workshop (the prerequisite for a participation is the willingness to be active in the game)

    • (in Czech only)