Nikola Pleska, Marketing Manager, Microsoft
What does the specific practical application of technology look like and how to build a data-driven retail ecosystem? How to build an unprecedented customer experience based on data and signals from customers across channels? A prerequisite is a cultural change and involvement of all employees in company operations. And the change of the IT department character into a provider of resources for business and a real service partner.
Jan Patera, Consultant, Blue Events
The new ecosystem is characterized by a number of new, mostly virtual / online communication channels and touch points between individual market players. This creates new opportunities for marketing communication, but the risks are also significant. How to achieve consistency at all points of touch with customers? How to integrate online and offline communication channels? Is there anything like loyalty 4.0? These fundamental questions will be answered namely by this program block.
Martina Patočková, Economic Editor, MF Dnes
The new ecosystem makes it possible to shorten supply chains and establish a cooperation with local suppliers, including farmers and small producers. What are the benefits to both parties? What works and what to avoid? And can the state help somehow, perhaps through promotional campaigns for national and regional brands? We will try to find answers to these fundamental questions on specific examples presented by retailers, farmers, processors and experts.
Lucie Mádlová, Founder and Executive Director, Association of Social Responsibility and Czech Goodwill Ambassador, Czech Ministry of Foreign Affairs
Sustainability is becoming the key word of business. It is not a partial or even formal activity, but a consistent approach covering all aspects of the business, minimizing its overall negative impact on the environment and society. This part of the Summit will therefore focus on the strategic context of sustainability, including participation of the author of the New Big Circle study, from the consulting company BCG. In the discussion, we will focus on how sustainability is perceived by consumers and how can be achieved by successful retailers and consumer goods manufacturers.
Tomáš Krásný, Managing Partner, Blue Events
New ecosystem is a jungle where you can get lost… or create new opportunities for the growth of both retailers and consumer goods manufacturers. It is not just a theory, but there are already examples of companies that have used this growth impulse. In this part of the Summit, we will explore the opportunities for expansion into e-commerce, using new communication and sales channels as well as new approaches to collaboration with partners throughout the value creation chain.
Petr Kavánek, CEO, ExTech
For many years, the concept of category management has been discussed only at the theoretical level, and in the reality of retail operations it has been reduced to no more than planograms. However, new technologies and a systematic approach to their implementation are finally beginning to change the situation. Many retail companies already practice integrated day-to-day retail management and use data and technologies to optimize operations and reduce costs in assortment creation and retail store management. Representatives of successful retailers will present very practical demonstrations of how it works - here and now.
Elvíra Čermáková, Logistics Consultant
New distribution channels, more demanding customers, increasing speed of deliveries, constant pressure on costs… The new ecosystem presents a number of major challenges for logistics. How do logistics service providers deal with them, what retailers and manufacturers demand, how can new technologies help? How does data-driven logistics work? Undoubtedly an interesting discussion!
Irena Vlčková, Director General, Czech Confederation of Commerce anf Tourism
“New retail” is often associated with the digital revolution, automation, artificial intelligence… However, we do not want to forget that even in new conditions the importance of human capital will not diminish and retail trade will continue to be primarily “about people”. How do the best retailers meet new challenges? Winners of the Mastercard Retailer of the Year - Employer in Retail will come to share their experience with the audience.
Lenka Vaněk, Head of Consumer Product & Retail Consulting, EY
The ultimate consumer will always decide whether to succeed or lose, even in the new retail. Therefore, one of the Summit's most important program blocks will focus on demand trends. What will be the future customers and how to understand them better? That is a question for a million - our help with the answer is however included in the price of the Retail Summit 2020 ticket….
Patricia Jakešová, Senior Business Consultant, U&SLUNO
Personnel costs are rising, both internal and external customers want more and more quickly, and all that without increasing prices. The operations of retail stores is under growing pressure, to handle more and more demanding tasks while maintaining or even increasing economic efficiency, is a big challenge. Although new technologies are emerging at skyrocket speed, there is a question how to apply them and not make fatal mistakes. Experts and business practitioners will advise you.
Igor Gricinko, Senior Manager Audit & Assurance, Deloitte
Today's customers are becoming very sensitive to their personal data and their processing. Due to frequent leaks of credentials, it seems that the first company that takes the opportunity to build its omni-channel business on high security of users´ data will only gain. Companies that learn to use customer data economically and appropriately will be more successful. In this block there will also be a practical demonstration how to hack a model eshop. We will talk about (in)security, (in)ethical behaviour of retailers, about data analytics, and artificial intelligence that penetrates all spheres of business.
Tomáš Drtina, Managing Partner, Incomind
The “retail apocalypse” that spreads from the US to Western Europe crushes shopping centers. However, in our country these are generally doing very well so far. Will this trend continue? Will shopping centers cope with the digital revolution? Or will the risks associated with the outflow of purchases into e-Commerce and spending more time in the virtual world outweigh? Will it be possible to take full advantage of the opportunities offered by the expanding shopping centers ekosystem, exploiting virtual reality, social networking and digital marketing tools? Can branding of shopping centers help? View of owners/operators, tenants and customers.
Jan Hruška, Chief Technology Officer, O2 Czech Republic
Digital transformation is a buzzword, but also a guide to the survival of companies operating brick-and-mortar stores. Why is that the case? And how to avoid the biggest mistakes? How do technologies help in retail? What are the real boundaries of using Artificial Intelligence? Do you also find it pointless to give a discount to the customer who would buy the goods anyway? We will discuss options to measure the customer's behavior at the point of sale and how to use this information. Retail is not just stores or e-commerce, it's a background and also a complete IT infrastructure. Is the cloud still a dirty word or an inevitable trend?