Parallel program sessions

Feb 3 – 5, 2020 Clarion Congress Hotel Prague

TUESDAY 4TH FEB 2020

1630 – 1800 D. PARALLEL PROGRAM SESSIONS

  • D1. DATA-DRIVEN RETAIL ECOSYSTEM

    Chair:

    Nikola Pleska, Marketing Manager, Microsoft

    Topics:

    What does the specific practical application of technology look like and how to build a data-driven retail ecosystem? How to build an unprecedented customer experience based on data and signals from customers across channels? A prerequisite is a cultural change and involvement of all employees in company operations. And the change of the IT department character into a provider of resources for business and a real service partner.

    Panellists:

    • Miloslav Bašta, IT Director, SIKO
    • Roman Dušek, Head of Search, MallGroup
    • Jakub Kúdela, Technology Strategist, Microsoft
    • Hubert Šváb, Retail Data Specialist, DataSentics
  • D2. NEW RETAIL & COMMUNICATIONS

    Chair:

    Jan Patera, Consultant, Blue Events

    Topics:

    The new ecosystem is characterized by a number of new, mostly virtual / online communication channels and touch points between individual market players. This creates new opportunities for marketing communication, but the risks are also significant. How to achieve consistency at all points of touch with customers? How to integrate online and offline communication channels? Is there anything like loyalty 4.0? These fundamental questions will be answered namely by this program block.

    Panellists:

    • Vojtěch Bulíř, Key Account Manager, SmartEmailing
    • Tomáš Hejkal, Marketing Director, Stock
    • Břetislav Chovítek, Client Service Manager CZ&SK, Nielsen
    • Miroslav Král, Founder and CEO, MarketUp
    • Branislav Lellák, Chief Executive of the Commercial Section, COOP Jednota Slovensko
    • Jaroslav Slavičínský, Performance Manager, Seznam
    • Jaroslav Voráček, Retail Production Manager, Unicorn
  • D3. LOCAL ECOSYSTEM DIMENSION

    Chair:

    Martina Patočková, Economic Editor, MF Dnes

    Topics:

    The new ecosystem makes it possible to shorten supply chains and establish a cooperation with local suppliers, including farmers and small producers. What are the benefits to both parties? What works and what to avoid? And can the state help somehow, perhaps through promotional campaigns for national and regional brands? We will try to find answers to these fundamental questions on specific examples presented by retailers, farmers, processors and experts.

    Panellists:

    • Pavel Březina, Chairman of the Board, COOP Group
    • Tomáš Caha, Director, AgroAutex
    • Karel Jonák, Co-Owner, Olejový mlýn Petráveč
    • Martin Štěpánek, Food Department Director, Ministry of Agriculture of the Czech Republic
    • Kateřina Urbánková, Manager, PRO-BIO Association of Organic Farmers

WEDNESDAY 5TH FEB 2020

0900 – 1100 E. PARALLEL PROGRAM SESSIONS

  • E1. SUSTAINABILITY AS A BASIS OF ECOSYSTEM

    Chair:

    Lucie Mádlová, Founder and Executive Director, Association of Social Responsibility and Czech Goodwill Ambassador, Czech Ministry of Foreign Affairs

    Topics:

    Sustainability is becoming the key word of business. It is not a partial or even formal activity, but a consistent approach covering all aspects of the business, minimizing its overall negative impact on the environment and society. This part of the Summit will therefore focus on the strategic context of sustainability, including participation of the author of the New Big Circle study, from the consulting company BCG. In the discussion, we will focus on how sustainability is perceived by consumers and how can be achieved by successful retailers and consumer goods manufacturers.

    Panellists:

    • Ladislav Csengeri, Consumer Panel Services Director Czech & Slovakia, GfK
    • Monika Černíková, Principal, BCG
    • Patrik Dojčinovič, Managing Director Tesco Czech republic
    • Nataša Foltánová, Founder and Co-owner, Tierra Verde
    • Michaela Franeková, General Manager, Unilever Czech Republic and Slovakia
    • Petr Chmelař, Assortment Management Director Food, Globus
    • Alexander Meyer zum Felde, Associate Director, BCG
    • Presentation of students of the Economic University in Prague: Ludmila Horáková, Anastasia Lomakina (winning semester thesis on Proposal of sustainability increase of the selected retailer)
  • E2. NEW RETAIL ECOSYSTEM AS THE BUSINESS OPPORTUNITY

    Chair:

    Tomáš Krásný, Managing Partner, Blue Events

    Topics:

    New ecosystem is a jungle where you can get lost… or create new opportunities for the growth of both retailers and consumer goods manufacturers. It is not just a theory, but there are already examples of companies that have used this growth impulse. In this part of the Summit, we will explore the opportunities for expansion into e-commerce, using new communication and sales channels as well as new approaches to collaboration with partners throughout the value creation chain.

    Panellists:

    • Radovan Bryx, Product and Business Development Manager, Global Payments
    • Jan Mayer, Founder, Dataweps
    • Luboš Nedvěd, Business Manager, Novum Global
    • Lenka Sládková, Director Retail Sales, Diebold Nixdorf
    • Alena Škrobová, Chief Commercial Officer, Physter Technology
    • Stanislav Trnka, Trader Alliance Manager, MAKRO Cash & Carry
    • David Vurma, CEO, Acomware
  • E3. FROM SPACE PLAN TO TOTAL RETAIL MANAGEMENT

    Chair:

    Petr Kavánek, CEO, ExTech

    Topics:

    For many years, the concept of category management has been discussed only at the theoretical level, and in the reality of retail operations it has been reduced to no more than planograms. However, new technologies and a systematic approach to their implementation are finally beginning to change the situation. Many retail companies already practice integrated day-to-day retail management and use data and technologies to optimize operations and reduce costs in assortment creation and retail store management. Representatives of successful retailers will present very practical demonstrations of how it works - here and now.

    Panellists:

    • Jaroslav Bucko, Key Account Manager, FixDistribution
    • Vasil Fečko, Commercial Director, Sklizeno
    • Ilona Koloničná, Retail Country Manager, AutoKelly
    • Luboš Korbelář, Chief Commercial Officer, Dr.Max Group
    • Daniel Nedoma, Commercial Manager, Iceland
  • E4. SUPPLY CHAIN MANAGEMENT AS A BACKBONE OF NEW ECOSYSTEM

    Chair:

    Elvíra Čermáková, Logistics Consultant

    Topics:

    New distribution channels, more demanding customers, increasing speed of deliveries, constant pressure on costs… The new ecosystem presents a number of major challenges for logistics. How do logistics service providers deal with them, what retailers and manufacturers demand, how can new technologies help? How does data-driven logistics work? Undoubtedly an interesting discussion!

    Panellists:

    • Pavel Hampejs, Supply Chain Manager, Unilever ČR
    • Petr Kaczor, Regional Sales Manager, THIMM
    • Tomáš Kubza, Head of Logistic, Penny Market ČR
    • Milan Ludvík, Managing Director CZ & SK, ZETES Solutions CZ
    • Martin Marek, Managing Director, DoDo
    • Martin Řehák, Product Trainer, Linde Material Handling Czech Republic
    • Jan Soukup, Commercial Manager, CHEP
    • Ondřej Žák, Commercial Director, Logio
  • E5. PEOPLE - NEW RETAIL, OLD CHALLENGE

    Chair:

    Irena Vlčková, Director General, Czech Confederation of Commerce anf Tourism

    Topics:

    “New retail” is often associated with the digital revolution, automation, artificial intelligence… However, we do not want to forget that even in new conditions the importance of human capital will not diminish and retail trade will continue to be primarily “about people”. How do the best retailers meet new challenges? Winners of the Mastercard Retailer of the Year - Employer in Retail will come to share their experience with the audience.

    Panellists:

    • Lenka Fabová, Response Manager, Hays
    • Simona Hryzáková, HR Director, Lidl Česká republika
    • Karel Jelínek, Co-Owner, AristoTelos
    • Ctirad Nedbálek, VP Human Resources & Sustainability, Albert Czech Republic
    • Renata Soukupová, Head of HR, ROSSMANN
    • Dana Zadražilová, Head of Department of Business Entrepreneurship and Commercial Communications, University of Economics in Prague

1130 – 1330 F. PARALLEL PROGRAM SESSIONS

  • F1. FUTURE CONSUMER NOW

    Chair:

    Lenka Vaněk, Head of Consumer Product & Retail Consulting, EY

    Topics:

    The ultimate consumer will always decide whether to succeed or lose, even in the new retail. Therefore, one of the Summit's most important program blocks will focus on demand trends. What will be the future customers and how to understand them better? That is a question for a million - our help with the answer is however included in the price of the Retail Summit 2020 ticket….

    Panellists:

    • Kateřina Harris, Marketing Director, Albert Czech Republic
    • Vladislav Kačij, Analyst, Euromonitor International
    • Michal Kroupa, Chief Marketing Officer, IKEA CZ/HU/SK
    • Igor Matejov, Chief Operations Officer, MallGroup
    • Hana Říhová, Commercial Director CEE, Advanced Solutions - Consumer Panel, GfK
    • Roman Trzaskalik, Marketing Director Czech Republic and Slovakia, Plzeňský Prazdroj
  • F2. NEW RETAIL OPERATIONS

    Chair:

    Patricia Jakešová, Senior Business Consultant, U&SLUNO

    Topics:

    Personnel costs are rising, both internal and external customers want more and more quickly, and all that without increasing prices. The operations of retail stores is under growing pressure, to handle more and more demanding tasks while maintaining or even increasing economic efficiency, is a big challenge. Although new technologies are emerging at skyrocket speed, there is a question how to apply them and not make fatal mistakes. Experts and business practitioners will advise you.

    Panellists:

    • Mateusz Hilgert, Vice President Supply Chain and Real Estate, Albert Czech Republic
    • Lukáš Němčík, Head of Marketing and Development, COOP Group
    • Richard Podpiera, Executive Director, Group Segment Management – Retail , ČSOB
    • Tomáš Tlučhoř, Data Services Director, GS1 Czech Republic
    • Hoang Dinh Toan, CEO and Kien Bui, Logistic audit & Operation support manager, Tamda Foods Cash & Carry
  • F3. ETHICS AND SECURITY AS AN OPPORTUNITY FOR DIFFERENTIATION

    Chair:

    Igor Gricinko, Senior Manager Audit & Assurance, Deloitte

    Topics:

    Today's customers are becoming very sensitive to their personal data and their processing. Due to frequent leaks of credentials, it seems that the first company that takes the opportunity to build its omni-channel business on high security of users´ data will only gain. Companies that learn to use customer data economically and appropriately will be more successful. In this block there will also be a practical demonstration how to hack a model eshop. We will talk about (in)security, (in)ethical behaviour of retailers, about data analytics, and artificial intelligence that penetrates all spheres of business.

    Panellists:

    • Vladimír Dědek, Director of Web and Mobile Development, Alza.cz
    • Pavel Flek, Senior Technical Program Manager, Tesco ČR
    • Michal Hanáček, CEO, Pilulka.cz and COO, Holding Pilulka Lékárny
    • Marek Jílek, Ethical Hacker, Deloitte Risk Advisory
    • Kryštof Kruliš, Founder and Chairman of the Board, Consumers Forum
    • Consumers in video-interviews
  • F4. NEW ECOSYSTEM AND SHOPPING CENTERS

    Chair:

    Tomáš Drtina, Managing Partner, Incomind

    Topics:

    The “retail apocalypse” that spreads from the US to Western Europe crushes shopping centers. However, in our country these are generally doing very well so far. Will this trend continue? Will shopping centers cope with the digital revolution? Or will the risks associated with the outflow of purchases into e-Commerce and spending more time in the virtual world outweigh? Will it be possible to take full advantage of the opportunities offered by the expanding shopping centers ekosystem, exploiting virtual reality, social networking and digital marketing tools? Can branding of shopping centers help? View of owners/operators, tenants and customers.

    Panellists:

    • Libor Hubík, Managing Director, AmRest
    • Luboš Prajer, Country Manager Czechia, SAYTECH CZ
    • Oldřich Špůrek, Chief Executive Officer CZ/SK, Atrium Czech Real Estate Management
    • Karolina Šustrová, Head of Operations Czech Republic & Slovakia, Unibail-Rodamco-Westfield
    • David Vejtruba, Marketing Director, Solvent ČR (Teta Drogerie)
  • F5. DIGITAL RETAILER

    Chair:

    Jan Hruška, Chief Technology Officer, O2 Czech Republic

    Topics:

    Digital transformation is a buzzword, but also a guide to the survival of companies operating brick-and-mortar stores. Why is that the case? And how to avoid the biggest mistakes? How do technologies help in retail? What are the real boundaries of using Artificial Intelligence? Do you also find it pointless to give a discount to the customer who would buy the goods anyway? We will discuss options to measure the customer's behavior at the point of sale and how to use this information. Retail is not just stores or e-commerce, it's a background and also a complete IT infrastructure. Is the cloud still a dirty word or an inevitable trend?

    Panellists:

    • Miroslav Chyla, IT Manager, BAŤA
    • Adam Klofáč, Commercial Director, MORIS design
    • Aleš Kupčák, Director IT Development & Innovation, Albert Czech Republic
    • Jan Romportl, Director of AI Centrum, O2 Czech Republic
    • Zdeněk Řiháček, Country Manager, Procter & Gamble Czech & Slovakia
    • Luděk Slouka, Director Digital Payments and Cyber&Intelligence Solutions – CEE, Mastercard
    • Michal Tomčík, Co-Founder and VP Marketing, Pygmalios