Parallel program sessions

September 21 – 23, 2021 Prague Congress Centre

WEDNESDAY 22ND SEPTEMBER 2021

1645 – 1830 D. PARALLEL PROGRAM SESSIONS

  • D1. DIGITAL RETAIL – THE CONDITION TO SURVIVE

    Chair:

    Martin Dolejš, Director Business Development CZ&SK, Mastercard

    Topics:

    Over the past year, we have undergone a great transformation of the retail environment towards the development of digitization and strengthening of e-commerce. Can we adapt to this unexpectedly rapid change? What does digital retail and payments mean for retailers and customers? What does it bring and what does it take away? How can it affect the behavior of shoppers in regions outside major cities? Let's look at these new trends, data and future of retail.

    Panellists:

    • Pavel Březina, Chairman of the Board, COOP Group
    • Petr Čivrný, Senior Manager, EY
    • Hana Goralčíková, Customer Care Manager, Insportline
    • Ondřej Krátký, Managing Director and Co-Founder, Liftago
    • Adam Pýcha, Director of Marketing and E-commerce, Knihy Dobrovský
    • Jan Vlk, CEO, LiveSale
  • D2. SUPPLY CHAIN 4.0

    Chair:

    Elvíra Čermáková, VŠE lecturer and Bageterie Boulavard Franchise Manager

    Topics:

    Data is the goldmine of retail business. We've already learned to acquire them. We already know how to evaluate them. And now, in 2021, the highest challenge comes - How to connect them. In this section we will discuss the principle of "one truth", the benefits of one large system for the company as a whole, and what firms need to overcome to achieve this goal. With the help of selected retailers, we will introduce the Supply Chain of a new generation.

    Panellists:

    • Jitka Dvořáková, CEO, CZC.cz
    • Ondřej Klement, Operations Director, Logio
    • Miguel Martins da Silva, Chief Supply Chain Officer, Dr. Max
    • Pavel Šiška, Partner, Deloitte
  • D3. FRESH FOOD

    Chair:

    Martina Patočková, Founder of the web Ekonews

    Topics:

    Our retail market is highly competitive. A key battle for customers favour is often taking place in the fresh food range. Consumers make it clear that they are particularly interested in the quality, origin and health aspects of this assortment, but also in the speed and reliability of delivery in the freshest possible condition. Which retailers and suppliers are going in the right direction and why? How can retailers cooperate better with farmers?

    Panellists:

    • Martin Marek, Managing Director, DoDo
    • Pavel Mikoška, Vice-president, SOCR ČR
    • Richard Piluša, Client Service Team Leader CZSK, GfK
    • Michal Škoda, Managing Director, Hollandia

THURSDAY 23RD SEPTEMBER 2021

0900 – 1100 E. PARALLEL PROGRAM SESSIONS

  • E1. CUSTOMER EXPERIENCE IN NEW REALITY

    Chair:

    Vendula Mrázová, Chief Client Officer, Wunderman Thompson

    Topics:

    Every brand aspires to deliver the perfect customer experience. However, up to 80% of CX projects regularly fail. Today, new realities are placing higher and higher demands on brands, and they must adapt to the rapidly changing requirements of consumers and the entire consumer ecosystem. Come and join us, discover the approaches of successful Czech and foreign brands, and learn how to properly manage and transform your customers' experiences. Be inspired, and inspire new journeys today.

    Panellists:

    • Filip Fingl, CEO, Dáme jídlo
    • Daniel Horák, CEO, DrMax
    • František Mikoška, Sales and Marketing Director, HP Tronic
  • E2. CONNECTED COMMERCE

    Chair:

    Stanislav Zrcek, General Manager Retail CEE, Diebold Nixdorf

    Topics:

    Connected Commerce as another name for Omnichannel? No, it's a new way of connecting physical distribution and digital customer experience, improving the offer and making shopping of customers and their payment easier regardless of the sales channel or shopping situation. The condition for the world of connected commerce is to streamline all processes, digitization and automation of transactions in operations and logistics of retail companies and their suppliers. An important helper can also be the use of a central catalogue of information about products and their storage, shared globally. The panelists of this section will show that these tools already work in the retail practice and bring undeniable results. Program will also include a report on how the Czech market is ready for the world of connected commerce.

    Panellists:

    • Matěj Kapošváry, Chief Operating Officer, Shopsys
    • Petr Kraus, CIO, Sportisimo
    • Miroslav Krupa, CEO, U&Sluno
    • Jiří Ritter, Corporate Sales Director Czech Republic, Nestlé
    • Jakub Šůla, CEO, Pompo
    • Tomáš Tlučhoř, Data Services Director, GS1
  • E3. RESILIENCE – HOW TO BUILD MORE RESILIENT BUSINESS IN HIGHLY DYNAMIC AND UNPREDICTABLE TIMES

    Chair:

    Monika Černíková, Principal, Boston Consulting Group

    Topics:

    The business environment is becoming more dynamic and less predictable. The covid crisis is just one of the many stresses we face as a society. The current situation shows us the fragility of systems critical for our functioning – from supply chains to healthcare. As a result, many leaders now aim to build more resilient businesses. Tthough, just few of them know how to do it. How to design, measure and manage your resilience? What are the best examples of a recent strategic approach to resilience?

    Panellists:

    • David Antoš, Principal, Boston Consulting Group
    • Martin Dlouhý, Group CSO and Board Member, Rohlík Group
    • Radek Hovorka, Managing Director / CFO, Penny Market
    • Tomáš Mráz, Sales Director, Plzeňský Prazdroj
    • Ctirad Nedbálek, VP Human Resources & Sustainability, Albert Czech Republic

1130 – 1330 F. PARALLEL PROGRAM SESSIONS

  • F1. CIRCULAR ECONOMY AS AN OPPORTUNITY FOR RETAIL

    Chair:

    Soňa Klepek Jonášová, Founder, Institute od Circular Economy

    Topics:

    What are the biggest challenges to changes adaptation towards the sustainability we see today? How does the Czech consumer behave compared to the global one in terms of demand of sustainability? Where is the future - in marketing or mattering? How to guarantee long-term economic prosperity of sustainable solutions? These questions and other topics connected with a change to greater circularity and sustainability of companies will be discussed in specialized discussion panel.

    Panellists:

    • Roberto Brazzale, President of the Group, Brazzale
    • Daniel Buryš, General Manager, Kofola ČeskoSlovensko
    • Patricia Jakešová, CEO, LLC Sluno Ukraine
    • Ján Kondáš, Head of Communications, Tesco Stores ČR
    • Ildikó Mikházi, Corporate Communications Director and Sustainability Program Leader, L'Oréal CZ, HU, SK
    • Jan Zeman, Owner & Executive Director, Biopekárna Zemanka
  • F2. EFFECTIVE RETAIL MARKETING

    Chair:

    Miroslav Král, Founder & CEO, Marketup

    Topics:

    What is changing in retail marketing and what remains? There are surprisingly less changes than it seems, because the basic principles of effective marketing have only been confirmed in the crisis. Long-term successful companies have not let up in building distinctive brands, developing their categories with all 4Ps and, most importantly, not losing contact with customers. Look forward to examples from the Czech Republic and abroad covering a wide range of marketing tools – from digital marketing to store and packaging design.

    Panellists:

    • Tomáš Cvrk, Consultant Kupi.cz, Seznam
    • Peter Hajduček, CEO, Footshop
    • Aleš Hladil, Brand Manager Energy, Kofola ČeskoSlovensko
    • Petr Kouble, independent consultant
    • Marek Picek, Marketing Manager, Bageterie Boulevard
  • F3. INSPIRATIONAL USE OF NEW TECHNOLOGIES

    Chair:

    Pavel Špryňar, Director, Deloitte Digital

    Topics:

    The year 2020 has made us all rely on technology. It was namely technology that helped many companies to react quickly to changes in market conditions, often from day to day. If you're hesitant about what technologies to focus on now, here are hot tips for you. We'll show you how Blockchain works in logistics and purchasing, speeding up authentication and recording of transactions and contributing to increased reliability and data control.

    Panellists:

    • Marek Bárdy, virtual reality expert
    • Olivier Large, Blockchain enthusiast
    • Jiří Ponrt, CFO, Alza
    • Jiří Šulc, CIO, Cortex
    • Pavel Vopařil, CEO, Bonami