Martin Dolejš, Director Business Development CZ&SK, Mastercard
Over the past year, we have undergone a great transformation of the retail environment towards the development of digitization and strengthening of e-commerce. Can we adapt to this unexpectedly rapid change? What does digital retail and payments mean for retailers and customers? What does it bring and what does it take away? How can it affect the behavior of shoppers in regions outside major cities? Let's look at these new trends, data and future of retail.
Elvíra Čermáková, VŠE lecturer and Bageterie Boulavard Franchise Manager
Data is the goldmine of retail business. We've already learned to acquire them. We already know how to evaluate them. And now, in 2021, the highest challenge comes - How to connect them. In this section we will discuss the principle of "one truth", the benefits of one large system for the company as a whole, and what firms need to overcome to achieve this goal. With the help of selected retailers, we will introduce the Supply Chain of a new generation.
Martina Patočková, Founder of the web Ekonews
Our retail market is highly competitive. A key battle for customers favour is often taking place in the fresh food range. Consumers make it clear that they are particularly interested in the quality, origin and health aspects of this assortment, but also in the speed and reliability of delivery in the freshest possible condition. Which retailers and suppliers are going in the right direction and why? How can retailers cooperate better with farmers?
Vendula Mrázová, Chief Client Officer, Wunderman Thompson
Every brand aspires to deliver the perfect customer experience. However, up to 80% of CX projects regularly fail. Today, new realities are placing higher and higher demands on brands, and they must adapt to the rapidly changing requirements of consumers and the entire consumer ecosystem. Come and join us, discover the approaches of successful Czech and foreign brands, and learn how to properly manage and transform your customers' experiences. Be inspired, and inspire new journeys today.
Stanislav Zrcek, General Manager Retail CEE, Diebold Nixdorf
Connected Commerce as another name for Omnichannel? No, it's a new way of connecting physical distribution and digital customer experience, improving the offer and making shopping of customers and their payment easier regardless of the sales channel or shopping situation. The condition for the world of connected commerce is to streamline all processes, digitization and automation of transactions in operations and logistics of retail companies and their suppliers. An important helper can also be the use of a central catalogue of information about products and their storage, shared globally. The panelists of this section will show that these tools already work in the retail practice and bring undeniable results. Program will also include a report on how the Czech market is ready for the world of connected commerce.
Monika Černíková, Principal, Boston Consulting Group
The business environment is becoming more dynamic and less predictable. The covid crisis is just one of the many stresses we face as a society. The current situation shows us the fragility of systems critical for our functioning – from supply chains to healthcare. As a result, many leaders now aim to build more resilient businesses. Tthough, just few of them know how to do it. How to design, measure and manage your resilience? What are the best examples of a recent strategic approach to resilience?
Soňa Klepek Jonášová, Founder, Institute od Circular Economy
What are the biggest challenges to changes adaptation towards the sustainability we see today? How does the Czech consumer behave compared to the global one in terms of demand of sustainability? Where is the future - in marketing or mattering? How to guarantee long-term economic prosperity of sustainable solutions? These questions and other topics connected with a change to greater circularity and sustainability of companies will be discussed in specialized discussion panel.
Miroslav Král, Founder & CEO, Marketup
What is changing in retail marketing and what remains? There are surprisingly less changes than it seems, because the basic principles of effective marketing have only been confirmed in the crisis. Long-term successful companies have not let up in building distinctive brands, developing their categories with all 4Ps and, most importantly, not losing contact with customers. Look forward to examples from the Czech Republic and abroad covering a wide range of marketing tools – from digital marketing to store and packaging design.
Pavel Špryňar, Director, Deloitte Digital
The year 2020 has made us all rely on technology. It was namely technology that helped many companies to react quickly to changes in market conditions, often from day to day. If you're hesitant about what technologies to focus on now, here are hot tips for you. We'll show you how Blockchain works in logistics and purchasing, speeding up authentication and recording of transactions and contributing to increased reliability and data control.